ABSTRACT
The unprecedented occurrence of COVID-19 highlights the susceptibility of the tourism industry to external threats. From flight cancellations to the closure of hospitality establishments, COVID-19 has greatly transformed the industry. Whilst a crisis such as a pandemic is not new in tourism and hospitality, the unique characteristics of COVID-19 have altered the risk perceptions associated with destinations. To date, the tourism risk literature has predominantly focused on typology of risks, at the expense of examining the process of how risk perceptions are formed. Following a social constructivist epistemological position, this conceptual paper proposes an integrative model that unpacks the underlying psychological process of risk perceptions and demonstrates how the framing process influences the safety perceptions and moulds the travel image of a destination in the COVID-19 context. The paper proposes several suggestions for future studies to consider when testing the conceptual model. © 2021 Informa UK Limited, trading as Taylor & Francis Group.